Evidence
Show what changed and where the signal came from.
Buyer intent
Prioritize accounts with evidence your team can inspect.
Pursenda treats buyer intent as a decision aid, not a magic certainty score.
Freshness
Make age and decay visible so old activity does not look urgent.
Confidence
Separate strong first-party events from weaker account-level indicators.
Next action
Turn priority into a recommended research, sequence, or pipeline action.
Responsible language
Responsible language
The site does not claim anonymous account activity identifies a named person's private search history.
Explainability
Explainability
Every score component should expose source category, identity level, reason code, and contribution.
Next step
Map the workflow before the software promise gets bigger.
Use the working session to decide what the first configured version should include and what should stay out of scope.